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There’s a new buzzword doing the rounds and it’s one we're definitely getting behind: cosy-maxxing. Think of it as turning the dial all the way up on comfort. It’s about filling your home with softness, warmth and texture so every corner feels welcoming. And with the cold weather and dark nights settling in, it couldn’t be a better time to embrace it.

At The British Blanket Company, we’ve always believed that wool blankets should be at the heart of a cosy home. The cosymaxxing trend is about taking that to the next level and injecting cosiness into every corner of your space. From the bedroom to the living room, let's learn how to cosymaxx!

woman with red hair in a cosy cabin layered with wool blankets and drinking from a mug

Cosy-maxxing is all about bringing layers of soft comfort to every corner, from soft knitted jumpers and warm wool blankets, to hot drinks enjoyed from your favourite mug

Above: Wildweave blankets in Midnight & Dusk and Rowan & Beech, both The British Blanket Company

What is cosy-maxxing?

Cosy-maxxing is the new interiors trend focused on creating maximum comfort in your home. It’s about layering soft textures, choosing natural fibre blankets, and designing little corners that feel like a retreat from the outside world. Beyond looking stylish, cosymaxxing has wellbeing benefits too, helping to lower stress and make your home a calming, cocooning space. As much about wellbeing as warmth, the aim is to create spaces that feel good in every sense. Our guide Five Ways A Blanket Can Help Your Relax has some simple tips to make the most of your cosy space.

woman with red hair stretching awake in a bed layered with red and blue wool blankets

Think of your home as a cocoon, in which you can fully relax in warmth and comfort. Cosy-maxxing is as much about emotional comfort and wellbeing

Above: Wildweave blankets in Midnight & Dusk and Rowan & Beech, both The British Blanket Company

5 cosy home tips to help you embrace the cosymaxxing trend

1. Layer textures like a pro

The easiest way to cosymaxx your home is by layering. Start with a timeless Clifton Herringbone Blankets in a gentle shades, then add a bolder layer of colour with a Totterdown waffle blanket or Wildweave woven diamond design. Mixing different patterns and colours brings depth and character, turning sofas and beds into irresistible nesting spots.

2. Choose natural warmth

Synthetic throws may look alright, but they can’t match the breathable warmth of natural fibres. Our recycled wool and cotton blankets regulate temperature beautifully while being durable and sustainable. The new Recycled Cloud Cotton Blankets, woven in Lancashire, have the softest fleece-like feel, while merino lambswool throws are wonderfully light yet warm.

3. Dedicate a cosy corner

Every home deserves a nook where you can curl up and recharge. Drape an XL size blanket over your favourite chair, add a cushion and a lamp, and you’ve got the perfect spot for reading or relaxing. Keep lambswool bed socks or a oversized blanket scarf close at hand for when the evenings turn chilly.

4. Wrap yourself up, too

Cosymaxxing doesn’t stop indoors. Soft wool scarves and berets let you carry that comfort with you. Our British-made accessories are crafted from warming natural fibres, so you can step out into autumn wrapped-up in style.

5. Share the cosiness

The joy of cosy-maxxing is that it’s meant to be shared. Blankets make meaningful gifts that will be treasured for years. Our blanket gift boxes pair a blanket with artisan chocolate and a candle to give a thoughtful, ready-to-wrap present that spreads warmth in every sense.

Young woman in a light-beige coat and matching Wool Beret Hat: Camel Brown, standing outside a shop, gently holding her red-and-white scarf's end.

Keep on cosy-maxxing outdoors by applying the same principals of warm layering to your winter outfits

Above: Oversized Blanket Scarf in Tabasco Herringbone and Wool Beret in Camel Brown, both The British Blanket Company

Time to cosymaxx your home

Just like the hygge trend that came before, cosy-maxxing is a way of life and we're completely on board! By slowing down, layering up, and surrounding yourself with natural warmth, your home becomes a sanctuary for the colder months.

At The British Blanket Company, we specialise in wool and cotton blankets, scarves and accessories makes it simple to embrace the cosymaxxing trend and create a home that feels as good as it looks.

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