Be the first to know! The British Blanket Company's first ever Flawsome Seconds Sale is coming soon

We are thrilled to announce our very first Flawsome Seconds Sale! This will be a great opportunity for cosy connoisseurs to give some imperfectly perfect wool blankets a happy home. This blog post will walk you through how The British Blanket Company's Seconds Sale will work and explain what you need to do to get early access.

xl silver grey signature herringbone throw online at The British Blanket Company shop

Rug up in our discounted XL Silver Grey Signature Herringbone throw on those chillier summer evenings. It's just one of the blankets that could be yours in our Flawsome Seconds Sale

What is the Flawsome Seconds Sale?

The British Blanket Company's Flawsome Seconds Sale will give you the chance to buy items with small flaws, such as minor marks and loose threads, at a fantastic 20% discount. This sale will even include some blanket designs which have been discontinued, so this will be the last chance to get your hands on some favourite archive pieces.

Everybody is different and, due to the natural wool we use, this goes for blankets too. The products in the Flawsome Seconds Sale will be one-of-a-kind with their own stories to tell... and we think that this makes them extra special.

When does the Flawsome Seconds Sale start?

As a reward for supporting us, the Seconds Sale will be released early to our Cosy Crew newsletter subscribers on Tuesday 4th July 2023.

With a limited number of these unique blankets on offer, we highly recommend signing up to our newsletter to get exclusive 24 hour early access to the sale before general release on Wednesday 5th July*.

Remember, once they're gone, they're gone for good, so make sure you're on the list!

* if there's anything left!

Raspberry Pink Supersoft Merino Herringbone Throw online at The British Blanket Company shop

This wonderful Raspberry Pink Supersoft Merino Herringbone Throw will feature in the Seconds Sale with 20% off. Make sure to sign up to our newsletter for exclusive early access

Imperfectly Perfect, Embracing Sustainable Style

Here at the British Blanket Company, we are always looking for ways to reduce our environmental impact. We are proud to offer 100% wool products, a durable and biodegradable material. In addition, we have recently introduced reusable paper mailing bags in order to reduce our waste. A Seconds Sale is a logical next step in our sustainability mission. By making these pieces with minor flaws available to our customers, we hope to reduce our waste even more.

We know our customers are also conscious of their environmental impact so, if you’ve been eyeing up one of our blankets, the Seconds Sale is the perfect way to feel good about your purchase. By participating in the sale, you’ll be making a more sustainable and economical choice by giving an awesome Flawsome blanket and lovely home!

To get first choice of the limited Seconds Sale blankets and throws available, join the Cosy Crew today for exclusive early access.

xl sage green signature herringbone throw online at The British Blanket Company shop

The light pastels of this XL Sage Green Signature Herringbone throw will leave your home feeling light and uplifted. We will be selling two of these perfectly imperfect blankets at a special discounted price

Low prices, low quality? Think again!

These items are going to be sold at our greatest discount of the year, so you might be wondering if the blankets on offer will compromise on quality. But make no mistake, you should still expect the best of British quality, just with a minor flaw or two.

Only perfect blankets get through our rigorous quality controls, so these seconds pieces are simply items that fell just under the threshold. Whilst your new blanket will have some minor imperfections, we haven’t compromised on quality or design. These Flawsome pieces will still give your living room that pop of colour you’ve been looking for and will keep you feeling both cosy and stylish.

Some of the minor imperfections you'll find in the Seconds Sale are:

Wonky weaves
Surface snags
Minor marks
Bobbly bits
Discontinued designs

All items purchased in the Seconds Sale are non-returnable so, if you opt for one of these heavily discounted blankets, you should be happy to embrace a piece with one or more small flaws.

orange and grey windmill armchair throw online at The British Blanket Company shop

Fancy giving your living room a summer makeover? Why not check out our Orange and Grey windmill armchair throw in the Seconds Sale?

Get early bird access to the Seconds Sale

Our Cosy Crew newsletter subscribers receive regular special offers and British Blanket Company discount codes throughout the year and our Seconds Sale is no exception. Newsletter subscribers will get early access to the Seconds Sale and - with only one or two of each design available - you'll want to get your name on the list! Sign up now for exclusive early access and be among the first to explore this incredible selection of one-of-a-kind blankets.

We can’t wait to see what you pick up, so don’t forget to tag us on Instagram @britishblankets and hashtag #FlawsomeBlankets to show off your bargain blanket!