Looking for a cosy discount for The British Blanket Company? Our much-anticipated Seconds & Samples Sale offers you the chance to snap up beautiful British-made blankets, scarves and baby blankets at up to 30% discount. This online-only event is one of our most exciting and popular sales of the year, and a great way to treat yourself to something special while making a saving.
SHOP THE SALE NOW →
What is the Sample Sale?
This limited-time sale includes discounted blankets and accessories that didn’t quite make the very high standards for our main collection. Some are photo shoot samples, others are archive pieces or lightly flawed seconds, but every one deserves a second chance to be loved.
Products will be clearly labelled with one of these three tiers.
Tier A 15%: As-new condition, may be repackaged and unlabelled.
Tier B 20%: Very good condition, used once or twice in a photo shoot.
Tier C 30%: Minor factory flaws or light signs of wear such as marks, snags, knots, pilling, or small size variances.
Nothing in the sale would be here unless it passed our strict internal standards, so you can still expect the warmth, quality and comfort we’re known for.
When does the sale start?
The Seconds & Samples Sale goes live on Monday 27th July 2026. Email subscribers (our Cosy Crew) get priority access from 7am to shop the sale 10 hours before it opens to the general public. Then, the Sample Sale opens to everyone at 5pm. Last year, we sold most items within the first three hours, and because the blankets are one-of-a-kind or in very limited quantities, being on the list really does pay off.
Join our Cosy Crew newsletter here to benefit from priority access to the Sample Sale and our annual Bright Friday event, as well as other member benefits we don't send to anyone else.
How to get a discount at The British Blanket Company
There are plenty of reasons to get excited about The British Blanket Company Sample Sale. You’ll find generous discounts on our wool blankets, lambswool scarves, baby blankets and more. It’s a lovely chance to enjoy the quality of a British-made blanket at a more accessible price. Plus, shopping seconds and samples supports a more sustainable approach to retail, giving beautiful products a home rather than letting them go to waste.
This is your moment to discover discounted blankets online that are big on comfort, small on compromise, and ready to be cherished.
What you need to know...
- This is an online-only event, there's no in-person sample sale
- All sample sale buys are non-refundable and non-exchangeable
- We’re unable to specify the exact flaw on individual products
- Discounts are already applied and cannot be combined with other codes
To get priority access, make sure you sign-up to our email list. Cosy Crew members will be first to know when the sale goes live and have the best chance of grabbing their favourite design before anyone else.